Capabilities

Holding a Master's in Integrated Marketing Communications and over two decades of experience, I thrive in challenging and highly competitive markets. As a creative problem-solver, my projects, campaigns, and fractional CMO work consistently offers unique and innovative approaches, ensuring impactful solutions.

Employing design and engineering principles, I have successfully facilitated the development of numerous mobile and web apps. I recognize that transforming a business or consumer requirement into user-friendly technology demands thorough research, global collaboration and a clear vision.

Utilizing my proprietary process, I transform customer and stakeholder feedback into the foundation for a compelling brand structure. My unique and creative approach seamlessly weaves your business’ truth with strategic market positioning, ensuring the brand's lasting success and resonance.

Designing meaningful experiences has always been at my core. While many heavily rely on existing design systems, I believe we need to strike a balance that considers new flows, functionality, and the brand's unique requirements. In today's digital landscape, savvy users demand fresh, innovative and engaging experiences.

Positioning a product in a consumer’s mind is the first step in any advertising campaign. Transforming that position or thought is what makes great advertising. Our campaigns utilize a design thinking approach, encouraging consumers to take action while fostering a memorable experience.

Preparing and analyzing research and data continuously across all projects is a hallmark of all my work. I find it essential to maintain well-informed stakeholders which helps facilitate aligned understanding, strategic evaluation, better decision-making and successful KPI’s across strategy, design and implementation.